New Treat in Town

Fluffy Fluffy, the internationally acclaimed dessert café renowned for its Japanese-style soufflé pancakes, is set to make a delightful debut in Jersey City with the grand opening of Fluffy Fluffy GO! at the Newport Centre Mall. This marks the brand’s first grab-and-go concept in the Tri-State area, offering a unique twist on their traditional café experience.

A New Culinary Destination

Scheduled to open its doors on March 15, 2025, Fluffy Fluffy GO is strategically located at 30 Mall Dr W, Unit VC12B, within the bustling Newport Centre Mall. This new outpost aims to cater to the fast-paced lifestyle of mall-goers and local residents alike, providing quick access to their signature fluffy soufflé pancakes and an array of other delectable treats.

Grand Opening Festivities

The grand opening celebration promises to be a two-day extravaganza filled with exclusive offers and exciting giveaways. The first 50 customers each day who purchase pancakes will receive limited-edition merchandise, such as tote bags, keychains, or caps. Additionally, all purchases during the event will automatically enter customers into a draw for a chance to win a $100 gift card. For those who register in advance, there are added perks like free drinks with a pancake purchase or complimentary cheese tarts or fluffy churros. 

A Menu to Savor

Fluffy Fluffy GO! will feature an exclusive menu tailored for the grab-and-go concept. Highlights include Katsu Sando, a Japanese-style sandwich, and soft-serve ice cream paired with their signature pancakes. Other offerings encompass a variety of pancake flavors—such as cookies & cream, tiramisu, and blueberry—alongside matcha strawberry lattes, yuzu soda, churros, Basque cheesecake, and cheese tarts. 

A Global Phenomenon

Since its inception seven years ago in Toronto, Fluffy Fluffy has expanded to over 40 locations across the U.S., U.K., Canada, China, France, and Morocco. The brand is celebrated for its light, cloud-like pancakes that have garnered a massive following on social media platforms, making them a must-try for food enthusiasts worldwide. 

Community Anticipation

The arrival of Fluffy Fluffy GO! has generated significant excitement among local residents. Discussions on community forums reflect a collective eagerness to welcome the new dessert café, with many looking forward to indulging in the unique pancake offerings. “I love working here and I like the freedom that I get to explore to make new drinks. I am also willing to add new items to the drink menu like boba,” barista states.

A Sweet Addition to Jersey City

The introduction of Fluffy Fluffy GO! Newport Centre Mall not only diversifies the culinary landscape of Jersey City but also offers a convenient spot for shoppers and residents to indulge in a sweet treat. Whether you’re a pancake aficionado or simply seeking a delightful dessert experience, Fluffy Fluffy GO! promises to deliver happiness, one bite at a time.

As the grand opening approaches, the anticipation continues to build, and Fluffy Fluffy GO! is poised to become a cherished destination for all who crave a taste of these heavenly soufflé pancakes.

By: Melanie Lewis