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How to Start a Small Business in NJ: Resources and Tips

Writer's picture: WAJWAJ



Starting a small business in New Jersey can be an exciting yet challenging endeavor. Whether you're launching a local shop, a service-based business, or an online store, having the right resources and guidance is crucial. This guide will walk you through the essential steps and resources available to entrepreneurs in the Garden State.

1. Develop a Business Plan

A solid business plan is the foundation of any successful business. Outline your business goals, target audience, competition analysis, marketing strategies, and financial projections. Utilize resources like the New Jersey Small Business Development Centers (NJSBDC) for expert guidance on business planning.

2. Register Your Business

To operate legally, you must register your business with the New Jersey Division of Revenue and Enterprise Services. Choose a business structure (LLC, sole proprietorship, corporation, etc.) and obtain an Employer Identification Number (EIN) from the IRS if necessary.

3. Obtain Necessary Permits and Licenses

Different businesses require different permits and licenses. Check with the New Jersey Business Portal to determine which ones apply to your business type. You may need local zoning permits, health department approvals, or industry-specific licenses.

4. Secure Funding and Financial Assistance

New Jersey offers various funding options for small businesses. Consider applying for grants, loans, or crowdfunding. Some helpful resources include:

  • NJ Economic Development Authority (NJEDA) – Offers small business grants and low-interest loans.

  • Community Development Financial Institutions (CDFIs) – Provide financing for underserved entrepreneurs.

  • Local Chambers of Commerce – May offer networking and funding opportunities.

5. Understand Tax and Legal Obligations

Register for a New Jersey Sales Tax Certificate if you plan to sell taxable goods or services. Stay compliant with state and federal tax requirements by consulting with a tax professional or using resources like the New Jersey Division of Taxation.

6. Create a Strong Online Presence

In today’s digital age, having an online presence is essential. Build a professional website, establish social media profiles, and optimize your business for local SEO. Tools like Google My Business, social media marketing, and email campaigns can help attract customers.

7. Leverage Networking and Business Support Groups


Networking is key to growing your business. Join organizations like:

  • New Jersey Chamber of Commerce

  • Local Business Associations

  • Entrepreneur Meetups and Conferences

  • We Are Jersey Business Community – Connect with local entrepreneurs and gain exposure.

8. Hire Employees and Build Your Team

If hiring employees, register with the NJ Department of Labor & Workforce Development and comply with employment laws. Consider using job boards and networking events to find the right talent for your business.

Final Thoughts

Starting a business in New Jersey is a rewarding journey when you have the right resources and support. By leveraging available tools, networking with local entrepreneurs, and staying compliant with state regulations, you’ll be well on your way to success.

For more small business insights and support, follow We Are Jersey for the latest tips, events, and entrepreneur spotlights!

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